Emailnery is beautiful email stationery that works in Apple Mail on Apple computers.Emailnery makes personal and professional email communications better looking, distinctive, and memorable. I designed the Emailnery.com website to communicate key product benefits, enable visitors to browse and purchase products, customize their products, learn how to install and use the products, submit testimonials, and [...]
For the American Cancer Society I designed compelling booklets that communicated program benefits using clear minimal language and engaging graphics. The booklets were designed to easily fit into pockets and purses to improve retention when distributed. Goals. The collateral was created with the following objectives: Improve Retention Communicate Effectively To Broad Audiences Promote Registration Results: [...]
Automobile Protection Corporation (APCO) asked me to redesign the Easycare.com website. Goals. The new site was created with the following objectives: Make content more accessible. Direct visitors to relevant links and resources. Improve the visitor user experience. Promote visitor registration. Enable APCO staff to manage site content. Results: 10x Website Traffic Increase 34% Reduction In [...]
You don’t have to be an expert to write online news releases that place you on Google’s front page. From strong headlines to well-placed keywords, this PRWeb guide has tips to get customers reading about your business.
For most small and micro businesses and organizations in the U.S., who send email to recipients in the U.S. only, SPAM legal compliance is governed by the CAN SPAM Act. But if your email list has contacts located in other countries you must also comply with their local laws. Below are links for more information [...]
Web Analytics is simply the best tool for small businesses to track and evaluate marketing activity. What is Web Analytics? Simply put, using web analytics – with existing resources – small businesses can know which marketing tactics are working, which are not, and make evidence-based decisions about what to do next. For small businesses, “web [...]