• Emailnery Classic - Apple Mail Selector


    Emailnery is beautiful email stationery that works in Apple Mail on Apple computers.Emailnery makes personal and professional email communications better looking, distinctive, and memorable. I designed the Emailnery.com website to communicate key product benefits, enable visitors to browse and purchase products, customize their products, learn how to install and use the products, submit testimonials, and […]

  • ACS Fight Booklet Cover

    ACS Fight Campaign

    For the American Cancer Society I designed compelling booklets that communicated program benefits using clear minimal language and engaging graphics. The booklets were designed to easily fit into pockets and purses to improve retention when distributed. Goals. The collateral was created with the following objectives: Improve Retention Communicate Effectively To Broad Audiences Promote Registration Results: […]

  • Easycare Home Page

    EasyCare.com Redesign

    Automobile Protection Corporation (APCO) asked me to redesign the Easycare.com website. Goals. The new site was created with the following objectives: Make content more accessible. Direct visitors to relevant links and resources. Improve the visitor user experience. Promote visitor registration. Enable APCO staff to manage site content. Results: 10x Website Traffic Increase 34% Reduction In […]

About Me

Edward Phelps is a marketer, designer, visionary, and author whose work encompasses strategy, design and technology. His accomplishments include the design of brand identity systems, websites, mobile apps, email marketing campaigns, publications, packaging, environments, exhibitions, and interactive installations, with many of his projects spanning across multiple channels and media formats. Ed consults to address each clients unique marketing requirements with solutions that deliver measurable results, are wholly owned, and are self-managed with existing resources. Branding | Strategy | Design | Event Production & Marketing | Websites | Email Marketing | Marketing Automation | Social Media | Analytics | Silverpop Engage Certified


Divine Decatur Dining

Had supper at The Pinewood @pinewoodtr last night, in downtown Decatur, and had one of the best meals ever in a relaxing casual contemporary atmosphere. The dining experience is aptly characterized by the slang expression “BombSauce.” Occasionally you go out for a late-night supper – 10PM qualifies as late-night in Atlanta, versus 11:55PM in New York […]

Keywords For Killer Subject Lines

The email Subject Line is a key email marketing success factor. Checkout an overview of the 2013 Adestra Subject Line Analysis Report for insight into the most effective B2B and B2C subject line keywords. Research results in the report are organized under these email marketing segments: Overall B2B Publishing B2C Publishing B2B Events B2C Events Retail & […]

Now You See Me – A Gem Amidst The Sand

Occasionally a film comes along that is smart, well acted, entertaining, and leaves you feeling really glad you saw it. This is one of those. Enjoy!