Compelling Commentary On Life, Design & Marketing404 530 9324
ed@edphelps.com
Author Archive
What Is An Email Marketing System?
I get asked sometimes “…why pay for an email marketing system when I can send mail using Outlook, or Yahoo Groups?” The answers vary according to needs, but generally there are some significant benefits. Here is a baseline primer on email marketing systems. The term Email Marketing System refers to computer software that sends bulk [...]
Not Doing Anything Different, Just Doing It Differently
The CancerLens conference marketing campaign was very successful and the reasons for that success can be uniquely articulated in the statement – we didn’t do anything different, we just did things differently.
Benefits of Professional Email Marketing Practices
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits: Engagement A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is [...]
Promoting Events With Email
To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that: Collects RSVP Responses Tracks Conversions (persons on your list(s) who actually attend) Grows Your Database Email marketing is an amazing event promotions tool. Here’s what you need [...]
Focus On Growing Customer Share – Best Bet In A Down Economy
With customers rethinking spending decisions across the socio-economic spectrum, increasing customer share (the amount of business you do with existing customers) is an important strategic consideration. Acquiring new customers costs 5-10 times more than keeping existing customers. A strong base of satisfied customers generates referrals and favorable brand equity, which are both important competitive advantages [...]
Help for your Self-Help needs.
Self-improvement is big business, worth $11.6 billion last year, and expected to grow 6.2% per year from 2009 – 2012. If a small percentage of the people (like me) who consume self-help products were successful at whatever it is they wanted help with, the world would be a much more peaceful and harmonious place. But [...]
Service Is A Winning Strategy
Facing tough economic times and changing customer behaviors, businesses are forced to do better or fail. There are two keys to success – hiring great people and providing a simply exceptional experience. Finding friendly, engaging, and intuitive people who will leave customers with favorable impressions is challenging at best. You cannot teach friendliness and intuition. [...]
Social Media Explained
While the term “social media” has quickly become a fixture and is often used, it is not always understood. Here is a brief breakdown. The keyword is “social.” It refers to a place where people interact online, usually organized by groups around common interests. What makes social media “social” is that anyone can post and [...]
New Years Prayer For Two (or more)
May peace be upon us… May we love ourselves richly… with bold thoughts, thoughtful and measured steps, fearless actions, and faithful vision. May we love our children… with principled direction, compassionate interaction, loving responsiveness, and unconditional acceptance. May our labors enrich the world… with passionate initiative, respectful and attentive collaboration, and open and receptive issue [...]
Open-Source Has Arrived!
As a leading technology solutions consultant and provider to businesses for the past 11 years I have been ahead of the curve in recommending open-source solutions. Enterprises face growing challenges to arming staff with leading edge technology that is easy-to-use promoting rapid adoption, customizable, scalable and delivers immediate cost benefits. Consistently I have found open-source [...]
Integrity
We have reached a tipping point where our values fail promote human and societal benefits that or goods and services are supposed to serve. This has led to the current state of affairs where marketing occurs in an environment void of integrity. We sell relentlessly and too often without regard for rules of conduct. Integrity [...]
Fear
There are two choices men have in any one lifetime. Create things. Or live among and in service to those things that are created. This is a wonderfully simple order that supports life in its unending function – to create. The universe as it exists does nothing but create. Creation is life. And everything that [...]
A Celebration Of Love
My longtime friends Eunika Rogers and Kevin Sipp married on Saturday in a B-E-A-utiful ceremony at the historic Hammonds House museum in Southwest Atlanta. Eunika and Kevin are two people who have managed to live rich lives. They are driven with intense passion for life and have managed to remain true to the pursuit of [...]
Impeccable Words
Our words are important. I like this story as an inspirational reference. “I got two A’s” the small boy said. His voice was filled with glee. His father very bluntly asked, “Why didn’t you get three?” “Mom, I’ve got the dishes done,” The girl called from the door. Her mother very calmly said, “Didi you [...]
Market Your Way
In these challenging times it is critical to market according to your business requirements. In other words do what works for you.
Sending email IS NOT marketing!
It really hurts businesses seriously interested in leveraging new marketing technologies to market and promote more effectively when email marketing services sell themselves as “Marketing” solutions. They are email marketing services, period. An email marketing system or service is one component of and email marketing campaign. But let’s digress for a moment, I am defining [...]
3 Tactics For More Effective Email Marketing
Here are 3 crucial items that are typically overlooked in the discussion and planning of email campaigns. They focus on what I feel is the bottom line reason businesses use email marketing at all – to generate sales or some other specific action. 1. Track Conversions Design and implement conversion tracking processes for your campaigns. [...]
Predictions For A Challenged Economy
As retail sales plummet across all major verticals and job losses continue at record pace, I thought I’d share some predictions for the near to mid-term future of consumer behavior. Sales of non-essentials will remain flat. Homemade gifts will become popular. Sales of arts & crafts materials will grow (i.e.: fabrics, decorative papers, glues, fasteners, [...]
TheCancerLens.org Launches
We launched TheCancerLens.org site and interactive promotions for the American Cancer Society’s 2009 Disparities Conference HEALTH EQUITY: Through The Cancer Lens. In addition to logo and branding design, the new site features some cool custom sidebar WP widgets and a custom Poster registration system. The sidebar widgets enable site admins to easily create either links [...]
Promoting A Conference
I am designing a microsite and emarketing campaign for the American Cancer Society’s 2009 disparities conference titled HEALTH EQUITY: Through The Cancer Lens.