Promoting A Conference

I am designing a microsite and emarketing campaign for the American Cancer Society’s 2009 disparities conference titled HEALTH EQUITY: Through The Cancer Lens.

I have put forth ideas for pre and post event surveys and blogs to extend the conference experience; enable attendees to track progress on their initiatives; and collect perceptions on conference pros, cons and benefits.

It is exciting to witness the clients realization of the power of the web to engage audiences while providing new metrics for measuring effectiveness and monitoring trends.

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