Category Archives for Marketing
Commentary on the marketing profession.
Entrepreneur Defined
Here is a terrific piece that accurately defines the entrepreneur. Enjoy!
Poll: Keeping Your Social Media Presence Professional
Results of a nonscientific reader poll, conducted by SmartBrief on Social Media, tracked feedback from leading marketers about social media practices and issues. The poll question: How do you keep your social media presence professional? 68.46% – I keep separate … Continue reading
Social Media Stats
695 MIL – Facebook users. 148+ MIL – LinkedIn users. 140 MIL – Number of daily tweets. 2.5 BIL – Facebook, Twitter and LinkedIn visits combined. 164 MIL – Number of active blogs.
How To Get Great Results From Email Marketing Campaigns
One process for getting great results from email marketing campaigns is: Define clear goals. Typically, in my experience, there will be different goals for each audience segment. Example: Goal 1 for customers vs. Goal 2 for prospects. Deliver clear value/benefits. … Continue reading
Small Business Home Page Design Tips
Digital culture and technology web site Mashable.com recently posted a blog titled “8 Tips for Small Business Homepage Design.”
I recommend it, and decided to post my own version with different approaches to some of the key concepts that are based on my experiences developing site for small businesses. Continue reading
Social Media Not Big With Small Businesses
A recent eMarketer article revealed that 43% of small-businesses feel social media is not necessary to their business. 50% said the marketing tool they could not do without is word-of-mouth. Continue reading
YourSpace: Your Personal Marketing Profile
I recommend you consider all your online activity as essentially a strategic marketing initiative. Take care about sharing personal information on family and friends you wouldn’t want Hannibal Lecter to know (a bit dramatic maybe, but accurate). Take time to carefully consider precisely what you want to communicate. Write it down, review it a few times, then think about how you will communicate it. Will you blog daily, weekly, monthly? Will you setup and post to a Facebook page? Will you setup a LinkedIn profile? Will you Tweet some aspects of your life on Twitter? Whatever you choose, take the time to be strategic about it. Continue reading
The Marketing Divide
Digital technology and the Internet have totally transformed every aspect of marketing from content creation to analytics. And, each marketing function has multiple skill sets required for effective implementation. This complexity is confronted and mastered with glaring success by large enterprises. But for mid-size and small businesses this complexity makes ROI virtually unattainable. Continue reading
HTML5 and CSS3: To Use Or Not To Use?
A majority of current customers cannot take advantage of new HTML5 and CSS3 web sites. Businesses want to deliver a rich online experience to users with the latest technologies. But care must be taken not to negatively impact the experience … Continue reading
Email and Traditional Marketing Are Preferred Over Social Media
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.” Continue reading
