You don’t have to be an expert to write online news releases that place you on Google’s front page. From strong headlines to well-placed keywords, this PRWeb guide has tips to get customers reading about your business.
For most small and micro businesses and organizations in the U.S., who send email to recipients in the U.S. only, SPAM legal compliance is governed by the CAN SPAM Act. But if your email list has contacts located in other countries you must also comply with their local laws. Below are links for more information [...]
Web Analytics is simply the best tool for small businesses to track and evaluate marketing activity. What is Web Analytics? Simply put, using web analytics – with existing resources – small businesses can know which marketing tactics are working, which are not, and make evidence-based decisions about what to do next. For small businesses, “web [...]
Now that 43% of all email is opened on a mobile device (phones & tablets) it is important that marketing email be coded to look great on mobile devices. The coding techniques used to create HTML email that automatically reformats based on the viewers device type is called Responsive Design. Coding responsive email is a [...]
The top ten email clients remained unchainged in February. But email opens on iPad grew 49% over the past year. iPhone email opens grew 39% over the same period.Apples’ iOS and Apple Mail client have 43% of email client market share in February. Outlook is second with 16%, and Google Android ranks 5th with 8% [...]
A Business Case For A Strategic Digital Marketing Focus By Nonprofits Integrating offline and online communications is imperative to effectively attracting and engaging donors in 2013 and beyond. What Is Digital Marketing Digital Marketing is the strategic administration of data, communications, and content throughout an organization towards the achievement of stated goals and objectives. The [...]
Think of a business website as the place people go to check-out what you’ve got, decide whether they can benefit from it, buy it, and tell the world what they think about it. Think of web analytics as a visitor log book people sign when they come to your website and a recorder that records [...]
With the majority of web sites and email being viewed on mobile devices there is now a justifiable need for professional help to create web sites and email that look great on both desktop and mobile devices.
Rise of the African consumer, a new report from the McKinsey Africa Consumer Insights Center, is one of the first studies of its kind. The Center surveyed 13,000 consumers in ten countries in 2011 and 2012, concentrating on the largest African cities. The report is focused on five categories of household consumption: apparel, financial services, grocery, the Internet, and telecommunications.
If your online PayPal transactions typically average less than $10, you could save money with PayPal’s “5% plus 5¢” Micropayment rate. Total PayPal fees charged for 100 $2 transactions is $36.00 with regular PayPAl services, versus just $15.00 with the Micropayment Discount service. This is a BIG deal for small businesses and entrepreneurs. Find more [...]