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Email Marketing
How To Get Great Results From Email Marketing Campaigns
One process for getting great results from email marketing campaigns is: Define clear goals. Typically, in my experience, there will be different goals for each audience segment. Example: Goal 1 for customers vs. Goal 2 for prospects. Deliver clear value/benefits. You know why you want people to buy from you. The trick to great marketing [...]
The Marketing Divide
Digital technology and the Internet have totally transformed every aspect of marketing from content creation to analytics. And, each marketing function has multiple skill sets required for effective implementation. This complexity is confronted and mastered with glaring success by large enterprises. But for mid-size and small businesses this complexity makes ROI virtually unattainable.
Email and Traditional Marketing Are Preferred Over Social Media
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.”
What Is An Email Marketing System?
The term email marketing system typically refers to web-based software that sends bulk email to target audiences.
Database Basics
What is a database? Email marketing systems use databases to storage, retrieve, and update data in the system. Everything the system does uses information (data) stored in the database, including email content, email design code, contact lists, scheduled sending, and performance statistics. The databases in email marketing systems are called “relational databases,” because they recognize [...]
What Is An Email Marketing System?
I get asked sometimes “…why pay for an email marketing system when I can send mail using Outlook, or Yahoo Groups?” The answers vary according to needs, but generally there are some significant benefits. Here is a baseline primer on email marketing systems. The term Email Marketing System refers to computer software that sends bulk [...]
Not Doing Anything Different, Just Doing It Differently
The CancerLens conference marketing campaign was very successful and the reasons for that success can be uniquely articulated in the statement – we didn’t do anything different, we just did things differently.
Benefits of Professional Email Marketing Practices
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits: Engagement A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is [...]
Promoting Events With Email
To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that: Collects RSVP Responses Tracks Conversions (persons on your list(s) who actually attend) Grows Your Database Email marketing is an amazing event promotions tool. Here’s what you need [...]
Market Your Way
In these challenging times it is critical to market according to your business requirements. In other words do what works for you.
Sending email IS NOT marketing!
It really hurts businesses seriously interested in leveraging new marketing technologies to market and promote more effectively when email marketing services sell themselves as “Marketing” solutions. They are email marketing services, period. An email marketing system or service is one component of and email marketing campaign. But let’s digress for a moment, I am defining [...]
3 Tactics For More Effective Email Marketing
Here are 3 crucial items that are typically overlooked in the discussion and planning of email campaigns. They focus on what I feel is the bottom line reason businesses use email marketing at all – to generate sales or some other specific action. 1. Track Conversions Design and implement conversion tracking processes for your campaigns. [...]