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Marketing
Market Your Way
In these challenging times it is critical to market according to your business requirements. In other words do what works for you.
Sending email IS NOT marketing!
It really hurts businesses seriously interested in leveraging new marketing technologies to market and promote more effectively when email marketing services sell themselves as “Marketing” solutions. They are email marketing services, period. An email marketing system or service is one component of and email marketing campaign. But let’s digress for a moment, I am defining [...]
3 Tactics For More Effective Email Marketing
Here are 3 crucial items that are typically overlooked in the discussion and planning of email campaigns. They focus on what I feel is the bottom line reason businesses use email marketing at all – to generate sales or some other specific action. 1. Track Conversions Design and implement conversion tracking processes for your campaigns. [...]
Predictions For A Challenged Economy
As retail sales plummet across all major verticals and job losses continue at record pace, I thought I’d share some predictions for the near to mid-term future of consumer behavior. Sales of non-essentials will remain flat. Homemade gifts will become popular. Sales of arts & crafts materials will grow (i.e.: fabrics, decorative papers, glues, fasteners, [...]
TheCancerLens.org Launches
We launched TheCancerLens.org site and interactive promotions for the American Cancer Society’s 2009 Disparities Conference HEALTH EQUITY: Through The Cancer Lens. In addition to logo and branding design, the new site features some cool custom sidebar WP widgets and a custom Poster registration system. The sidebar widgets enable site admins to easily create either links [...]
Promoting A Conference
I am designing a microsite and emarketing campaign for the American Cancer Society’s 2009 disparities conference titled HEALTH EQUITY: Through The Cancer Lens.