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PayPal Micropayment Discounts: A BIG Deal for Small Businesses
If your online PayPal transactions typically average less than $10, you could save money with PayPal’s “5% plus 5ยข” Micropayment rate. Total PayPal fees charged for 100 $2 transactions is $36.00 with regular PayPAl services, versus just $15.00 with the Micropayment Discount service. This is a BIG deal for small businesses and entrepreneurs. Find more [...]
20 Small Business Online Marketing Essentials
Marketing a small business online has many components. Here’s my checklist of 20 essentials. Register A Domain (GoDaddy.com – good and cheap) Setup Email Accounts on Your Domain Setup A Reliable Web Site Hosting Account (For WordPress or Drupal sites) Setup A Email Marketing Account (Campaign Monitor, Mail Chimp, Emma, Constant Contact, etc.) Setup A [...]
Design Ingenuity Takes A Walk
You never know where the next great spark of inspiration will come from. I got these intensely creative shoe designs in a viral email recently. Enjoy!
The Marketing Divide
Digital technology and the Internet have totally transformed every aspect of marketing from content creation to analytics. And, each marketing function has multiple skill sets required for effective implementation. This complexity is confronted and mastered with glaring success by large enterprises. But for mid-size and small businesses this complexity makes ROI virtually unattainable.