Impeccable Words

Our words are important. I like this story as an inspirational reference.

“I got two A’s” the small boy said.
His voice was filled with glee.
His father very bluntly asked,
“Why didn’t you get three?”

“Mom, I’ve got the dishes done,”
The girl called from the door.
Her mother very calmly said,
“Didi you sweep the floor?”

“I mowed the grass,” the tall boy said,
“…and put the mower away.”
His father asked him with a shrug,
“Did you clean off the clay?”

The children in the house next door
seemed happy and content.
The same thing happened over there,
but this is how it went.

“I got two A’s” the small boy said.
His voice was filled with glee.
His father proudly said,
“That’s great! I’m glad you belong to me.”

“Mom, I’ve got the dishes done,”
The girl called from the door.
Her mother smiled and said,
“Each day I love you more.”

“I mowed the grass,” the tall boy said,
“…and put the mower away.”
His father answered with much joy,
“You’ve made my happy day.”

Children grow confident from praise
for things they’re asked to do.
To help them lead a happy life
so much depends on you.

And by the way, a note for you
this works for grownups too.

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Market Your Way

If the economic downturn has hit big businesses hard then it has hit small businesses harder. In these challenging times it is critical to market according to your unique business requirements. In other words do what works for you – market your way.

Too many of the strategies and trends asserted and supported in marketing media are effective and relevant only for large enterprises. As an example the Forbes 2009 Ad Effectiveness Survey found that Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. E-mail and e-newsletters was next with forty-six percent. For smaller marketers the leaders get flipped with e-mail being most effective. Published information and recommendations are generally skewed to favor strategy for large enterprises because they pay for most of the research and publications.

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