Monthly Archives for February 2010
Promoting Events With Email
To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that: Collects RSVP Responses Tracks Conversions (persons on your list(s) who actually attend) … Continue reading
Focus On Growing Customer Share – Best Bet In A Down Economy
With customers rethinking spending decisions across the socio-economic spectrum, increasing customer share (the amount of business you do with existing customers) is an important strategic consideration. Acquiring new customers costs 5-10 times more than keeping existing customers. A strong base … Continue reading
