A recent eMarketer article revealed that 43% of small-businesses feel social media is not necessary to their business. 50% said the marketing tool they could not do without is word-of-mouth. Read the article.

Successful small businesses consistently deliver value and superior service, and they do it one customer at a time. They are heavily reliant on the personal perceptions and viral impact of their customers.

The most effective marketing tactics for small businesses help build on personal interactions with customers and enhance service delivery. The best small business marketing tools deliver personalized communications at low costs; and help collect, segment, track and use detailed patron data consistently in marketing communications. Database driven web sites, web analytics, and email marketing are all highly effective and widely used by small businesses. Solutions that allow small business users to take advantage of advanced features while hiding expert requirements and complexities will thrive.

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