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Nothing Like Soul Music
I can think of no better music than that played by passionate musicians spanning the cultural diaspora. Music that provokes rhythm and dance in infants, adults and elders. Check out this video rendition of “Ahora Si”, performed by Israel “Cachao” Lopez y la compania. Enjoy!!!
Social Media Stats
695 MIL – Facebook users. 148+ MIL – LinkedIn users. 140 MIL – Number of daily tweets. 2.5 BIL – Facebook, Twitter and LinkedIn visits combined. 164 MIL – Number of active blogs.
How To Get Great Results From Email Marketing Campaigns
One process for getting great results from email marketing campaigns is: Define clear goals. Typically, in my experience, there will be different goals for each audience segment. Example: Goal 1 for customers vs. Goal 2 for prospects. Deliver clear value/benefits. You know why you want people to buy from you. The trick to great marketing [...]
The New Yorker Theatre – My Painting
By Edward Phelps – Oil on masonite. 1960 would change American film forever, and the revolution would occur nowhere near a Hollywood set. With the opening of the New Yorker Theater, a cinema located at the heart of Manhattan’s Upper West Side, cutting-edge films from around the world were screened for an eager audience, including [...]
Right Speech by Thay
‘This is the third Dharma talk offered by Thay at the Open Mind Open Heart Retreat, given in the War Memorial Gym of the University of British Columbia in Vancouver, Canada, on Thursday, August 11th, 2011. Thay speaks about Right Speech, the practice of speaking that goes in the direction of non-discrimination. It is an [...]
Small Business Home Page Design Tips
Digital culture and technology web site Mashable.com recently posted a blog titled “8 Tips for Small Business Homepage Design.”
I recommend it, and decided to post my own version with different approaches to some of the key concepts that are based on my experiences developing site for small businesses.
Social Media Not Big With Small Businesses
A recent eMarketer article revealed that 43% of small-businesses feel social media is not necessary to their business. 50% said the marketing tool they could not do without is word-of-mouth.
YourSpace: Your Personal Marketing Profile
I recommend you consider all your online activity as essentially a strategic marketing initiative. Take care about sharing personal information on family and friends you wouldn’t want Hannibal Lecter to know (a bit dramatic maybe, but accurate). Take time to carefully consider precisely what you want to communicate. Write it down, review it a few times, then think about how you will communicate it. Will you blog daily, weekly, monthly? Will you setup and post to a Facebook page? Will you setup a LinkedIn profile? Will you Tweet some aspects of your life on Twitter? Whatever you choose, take the time to be strategic about it.
The Marketing Divide
Digital technology and the Internet have totally transformed every aspect of marketing from content creation to analytics. And, each marketing function has multiple skill sets required for effective implementation. This complexity is confronted and mastered with glaring success by large enterprises. But for mid-size and small businesses this complexity makes ROI virtually unattainable.
HTML5 and CSS3: To Use Or Not To Use?
A majority of current customers cannot take advantage of new HTML5 and CSS3 web sites. Businesses want to deliver a rich online experience to users with the latest technologies. But care must be taken not to negatively impact the experience of core customers who cannot yet benefit from these new technologies. Presently, support for HTML5 [...]