• Emailnery Classic - Apple Mail Selector

    Emailnery.com

    Emailnery is beautiful email stationery that works in Apple Mail on Apple computers.Emailnery makes personal and professional email communications better looking, distinctive, and memorable. I designed the Emailnery.com website to communicate key product benefits, enable visitors to browse and purchase products, customize their products, learn how to install and use the products, submit testimonials, and [...]

  • ACS Fight Booklet Cover

    ACS Fight Campaign

    For the American Cancer Society I designed compelling booklets that communicated program benefits using clear minimal language and engaging graphics. The booklets were designed to easily fit into pockets and purses to improve retention when distributed. Goals. The collateral was created with the following objectives: Improve Retention Communicate Effectively To Broad Audiences Promote Registration Results: [...]

  • Easycare Home Page

    EasyCare.com Redesign

    Automobile Protection Corporation (APCO) asked me to redesign the Easycare.com website. Goals. The new site was created with the following objectives: Make content more accessible. Direct visitors to relevant links and resources. Improve the visitor user experience. Promote visitor registration. Enable APCO staff to manage site content. Results: 10x Website Traffic Increase 34% Reduction In [...]

About Me

Edward Phelps is a marketer, designer, visionary, and author whose work encompasses strategy, design and technology. His accomplishments include the design of brand identity systems, websites, mobile apps, email marketing campaigns, publications, packaging, environments, exhibitions, and interactive installations, with many of his projects spanning across multiple channels and media formats. Ed consults to address each clients unique marketing requirements with solutions that deliver measurable results, are wholly owned, and are self-managed with existing resources. Branding | Strategy | Design | Event Production & Marketing | Websites | Email Marketing | Marketing Automation | Social Media | Analytics | Silverpop Engage Certified

Blogs

Responsive Email Design A Must For Small and Micro Business

Now that 43% of all email is opened on a mobile device (phones & tablets) it is important that marketing email be coded to look great on mobile devices. The coding techniques used to create HTML email that automatically reformats based on the viewers device type is called Responsive Design. Coding responsive email is a [...]

Email Opens On iPad Grew 49% In 12 Months

The top ten email clients remained unchainged in February. But email opens on iPad grew 49% over the past year. iPhone email opens grew 39% over the same period.Apples’ iOS and Apple Mail client have 43% of email client market share in February. Outlook is second with 16%, and Google Android ranks 5th with 8% [...]

The Digital Marketing Mandate For Nonprofits

A Business Case For A Strategic Digital Marketing Focus By Nonprofits Integrating offline and online communications is imperative to effectively attracting and engaging donors in 2013 and beyond. What Is Digital Marketing Digital Marketing is the strategic administration of data, communications, and content throughout an organization towards the achievement of stated goals and objectives. The [...]