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Email and Traditional Marketing Are Preferred Over Social Media
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.”
What Is An Email Marketing System?
The term email marketing system typically refers to web-based software that sends bulk email to target audiences.
Integrity: A Blinding Force
Alex Bogusky It is telling to read the thoughts and opinions of MDC Chief Miles Nadal, Fast Company, and other media and industry “experts” on the exit of super creative Alex Bogusky. Specifically of note is the fact that none of these consumed minds appear remotely capable of seeing the real and obvious reason for [...]
The Sales Process
Most small business owners like to (and do) focus solely on daily business operations and serving existing customer/client demands. But it is critical to your success to focus on getting new business from both current and prospective customers in order to sustain and grow your business. The selling process has six key steps. Virtually every [...]
Database Basics
What is a database? Email marketing systems use databases to storage, retrieve, and update data in the system. Everything the system does uses information (data) stored in the database, including email content, email design code, contact lists, scheduled sending, and performance statistics. The databases in email marketing systems are called “relational databases,” because they recognize [...]
Edward Phelps
Edward has 21 years of award winning experience in marketing, design and technology. Presently Ed is a co-founder and Chief Solutions Architect with Business Marketing Systems LLC, a marketing services firm located in Atlanta, Georgia.
What Is An Email Marketing System?
I get asked sometimes “…why pay for an email marketing system when I can send mail using Outlook, or Yahoo Groups?” The answers vary according to needs, but generally there are some significant benefits. Here is a baseline primer on email marketing systems. The term Email Marketing System refers to computer software that sends bulk [...]
Not Doing Anything Different, Just Doing It Differently
The CancerLens conference marketing campaign was very successful and the reasons for that success can be uniquely articulated in the statement – we didn’t do anything different, we just did things differently.
Benefits of Professional Email Marketing Practices
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits: Engagement A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is [...]
Promoting Events With Email
To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that: Collects RSVP Responses Tracks Conversions (persons on your list(s) who actually attend) Grows Your Database Email marketing is an amazing event promotions tool. Here’s what you need [...]