It is telling to read the thoughts and opinions of MDC Chief Miles Nadal, Fast Company, and other media and industry “experts” on the exit of super creative Alex Bogusky. Specifically of note is the fact that none of these consumed minds appear remotely capable of seeing the real and obvious reason for Mr. Bogusky’s departure – MDC would not embrace the core values and integrity that Mr. Bogusky held, put forth in his work, and made his work unique and valuable. They catered to the fears of their clients, and their fears of losing them instead of asserting the awesome results they were delivering and using that as a platform for new directions. They would not change!

So, as with all of life’s expressions, Mr. Bogusky will move on and find a way. And you can bet MDC’s fortunes will quickly align with those of every other ad biz in these challenging times.

Integrity and a willingness to change, to do what has not been done, will always lead and prevail – though resistance may make the journey longer.