Focus On Growing Customer Share – Best Bet In A Down Economy

With customers rethinking spending decisions across the socio-economic spectrum, increasing customer share (the amount of business you do with existing customers) is an important strategic consideration. Acquiring new customers costs 5-10 times more than keeping existing customers. A strong base of satisfied customers generates referrals and favorable brand equity, which are both important competitive advantages [...]

February 11, 2010 | Comments »