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Posts Tagged ‘Email’
The Marketing Divide
Digital technology and the Internet have totally transformed every aspect of marketing from content creation to analytics. And, each marketing function has multiple skill sets required for effective implementation. This complexity is confronted and mastered with glaring success by large enterprises. But for mid-size and small businesses this complexity makes ROI virtually unattainable.
Email and Traditional Marketing Are Preferred Over Social Media
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.”
Benefits of Professional Email Marketing Practices
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits: Engagement A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is [...]