Sending email IS NOT marketing!
It really hurts businesses seriously interested in leveraging new marketing technologies to market and promote more effectively when email marketing services sell themselves as “Marketing” solutions. They are email marketing services, period. An email marketing system or service is one component of and email marketing campaign. But let’s digress for a moment, I am defining [...]
3 Tactics For More Effective Email Marketing
Here are 3 crucial items that are typically overlooked in the discussion and planning of email campaigns. They focus on what I feel is the bottom line reason businesses use email marketing at all – to generate sales or some other specific action. 1. Track Conversions Design and implement conversion tracking processes for your campaigns. [...]
