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Posts Tagged ‘Email Marketing’
Email and Traditional Marketing Are Preferred Over Social Media
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.”
Not Doing Anything Different, Just Doing It Differently
The CancerLens conference marketing campaign was very successful and the reasons for that success can be uniquely articulated in the statement – we didn’t do anything different, we just did things differently.
Benefits of Professional Email Marketing Practices
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits: Engagement A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is [...]
Sending email IS NOT marketing!
It really hurts businesses seriously interested in leveraging new marketing technologies to market and promote more effectively when email marketing services sell themselves as “Marketing” solutions. They are email marketing services, period. An email marketing system or service is one component of and email marketing campaign. But let’s digress for a moment, I am defining [...]
3 Tactics For More Effective Email Marketing
Here are 3 crucial items that are typically overlooked in the discussion and planning of email campaigns. They focus on what I feel is the bottom line reason businesses use email marketing at all – to generate sales or some other specific action. 1. Track Conversions Design and implement conversion tracking processes for your campaigns. [...]