Not Doing Anything Different, Just Doing It Differently

MarketingSherpa just published a case study on our email marketing campaign for the 2009 American Cancer Society (ACS) disparities conference, Health Equity: Through The Cancer Lens. Our client Linda Blount, MPH, ACS National Vice President of Health Disparities was also featured.

The CancerLens conference marketing campaign was very successful and the reasons for that success can be uniquely articulated in the statement – we didn’t do anything different, we just did things differently.

This simple statement is an important distillation of the campaigns key success factors. It also effectively communicates our unique approach and the virtues of our practices and methodologies. What came out in our interview for the MarketingSherpa Case Study was that every client and marketer knows about, and purports the importance of customer centricity and allowing the customer to drive the communications experience. But rarely do campaigns appear that do this effectively.

Here is a summary of the approach we use to get superior results from our campaigns. Try them.

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