Promoting Events With Email

posted by Edward Phelps on 2010.02.23, under Email Marketing, Marketing
23:

To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that:

  • Collects RSVP Responses
  • Tracks Conversions (persons on your list(s) who actually attend)
  • Grows Your Database

Email marketing is an amazing event promotions tool. Here’s what you need to setuip an effective event promotions campaign:

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