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Posts Tagged ‘event promotion’
How To Get Great Results From Email Marketing Campaigns
How To Get Great Results From Email Marketing Campaigns

One process for getting great results from email marketing campaigns is: Define clear goals. Typically, in my experience, there will be different goals for each audience segment. Example: Goal 1 for customers vs. Goal 2 for prospects. Deliver clear value/benefits. You know why you want people to buy from you. The trick to great marketing [...]

Promoting Events With Email

To promote an event using email I propose going beyond the notion of simply sending email and tracking reads and link clicks. Instead, consider setting-up a campaign that: Collects RSVP Responses Tracks Conversions (persons on your list(s) who actually attend) Grows Your Database Email marketing is an amazing event promotions tool. Here’s what you need [...]

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