06:
Alex Bogusky
It is telling to read the thoughts and opinions of MDC Chief Miles Nadal, Fast Company, and other media and industry “experts” on the exit of super creative Alex Bogusky. Specifically of note is the fact that none of these consumed minds appear remotely capable of seeing the real and obvious reason for Mr. Bogusky’s departure – MDC would not embrace the core values and integrity that Mr. Bogusky held, put forth in his work, and made his work unique and valuable. They catered to the fears of their clients, and their fears of losing them instead of asserting the awesome results they were delivering and using that as a platform for new directions. They would not change!
So, as with all of life’s expressions, Mr. Bogusky will move on and find a way. And you can bet MDC’s fortunes will quickly align with those of every other ad biz in these challenging times.
Integrity and a willingness to change, to do what has not been done, will always lead and prevail – though resistance may make the journey longer.
Popularity: 1% [?]
02:
Though professional email marketing practices require investment in time and resources, they use a holistic approach and offer key benefits:
Engagement
A professional campaign includes the creation of specific web pages and triggered autoresponder emails that provide relevant and current information on the subject matter, as well as the producers, partners, and stakeholders. This is important, as it delivers a turn-key experience that effectively promotes the subject matter, the parties involved, and heightened recipient engagement (ie: registration for updates, RSVP to events, etc.).
Measurable Results
Professional email campaigns make detailed performance metrics accessible including read/open rates, link click rates, and conversion rates. They also create databases of qualified opt-in recipients interested in the subject matter and the offerings of producers, partners, and stakeholders.
continue reading…
Popularity: 4% [?]
04:
If the economic downturn has hit big businesses hard then it has hit small businesses harder. In these challenging times it is critical to market according to your unique business requirements. In other words do what works for you – market your way.
Too many of the strategies and trends asserted and supported in marketing media are effective and relevant only for large enterprises. As an example the Forbes 2009 Ad Effectiveness Survey found that Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. E-mail and e-newsletters was next with forty-six percent. For smaller marketers the leaders get flipped with e-mail being most effective. Published information and recommendations are generally skewed to favor strategy for large enterprises because they pay for most of the research and publications.
continue reading…
Popularity: 24% [?]
rss feed
