YourSpace: Your Personal Marketing Profile
Posted by Edward Phelps on March 30, 2011 · Leave a Comment
I recommend you consider all your online activity as essentially a strategic marketing initiative. Take care about sharing personal information on family and friends you wouldn’t want Hannibal Lecter to know (a bit dramatic maybe, but accurate). Take time to carefully consider precisely what you want to communicate. Write it down, review it a few times, then think about how you will communicate it. Will you blog daily, weekly, monthly? Will you setup and post to a Facebook page? Will you setup a LinkedIn profile? Will you Tweet some aspects of your life on Twitter? Whatever you choose, take the time to be strategic about it.
Category Blogs, Marketing, Social Media · Tags Blog, Marketing, Personal Profiles, Social Media
Email and Traditional Marketing Are Preferred Over Social Media
Posted by Edward Phelps on February 6, 2011 · Leave a Comment
“social media interactions are a main influence for only 5 percent of visitors to retail websites” and “more traditional marketing tactics like promotional emails (19%), search engine results (8%), and Internet advertising (7%), influence more visits to retail websites.”
Category Blogs, Email Marketing, Marketing, Social Media · Tags Email, Email Marketing, Marketing, Social Media
Social Media Explained
Posted by Edward Phelps on January 14, 2010 · Leave a Comment
While the term “social media” has quickly become a fixture and is often used, it is not always understood. Here is a brief breakdown. The keyword is “social.” It refers to a place where people interact online, usually organized by groups around common interests. What makes social media “social” is that anyone can post and [...]
Category Blogs, Marketing · Tags Social Media
