What I Do
I Create Brand + Marketing Campaigns
My Brand + Marketing Campaigns do 5 things:
- Plan and develop tactics that are implemented with existing resources.
- Develop personalized communications focused on target audiences.
- Promote effectively on the Internet with tools that are wholly owned and self-managed.
- Establish Key Performance Indicators (KPIs) and simple processes for measuring effectiveness and ROI.
- Deliver value by offering professional services that fill skill gaps, continually educate, and empower my clients.
Brand + Marketing campaign deliverables include:
- A Campaign Plan
- Identity System Specifications
- Success Metrics (Key Performance Indicators – KPIs)
- Content Plan & Content Development
- Web Site Design or Redesign (site UI and architecture)
- Database Design & List Setup
- Email Campaign Setup (with a custom HTML template)
- Analytics (for measuring effectiveness)
Fees for Brand + Marketing Campaign management start at $750.00 a month. Available services include: web site maintenance, email marketing, campaign management, and analytics reporting. Contact me for more information.
I Create Responsive Web Sites and Email
I design and program beautiful and exceedingly functional web sites and marketing email that’s coded to look great when viewed on both computers and mobile devices. View my portfolio and drop me a line at firstname.lastname@example.org.
I Design Effective Marketing Communications
I’m a recognized marketing communications designer with more than a quarter century of experience. Best of all, my work actually gets results. Check out my portfolio, or contact me for more information via email to email@example.com, or by phone at 404 530 9324.
I Setup Private Web Analytics
I setup and train clients to use Piwik Analytics to track and analyze the performance of online and offline marketing activity. Piwik Analytics is the open source alternative to Google Analytics. It is available as self-hosted software for total ownership and control of website visitor behavior and preference data; or it is available privately hosted and pre-configured for a monthly fee. Piwik has advanced privacy, goal, campaign and commerce tracking features. My services include: KPI definition, Goal and Campaign tracking setup, training, and reporting and analysis. Contact me for more information via email to firstname.lastname@example.org, or by phone at 404 530 9324.
I Sell Emailnery
The days of paper stationery and hand written letters may be gone. But I felt that did not have to mean the end of beautiful text-based correspondence. So I created beautiful email stationery and called it Emailnery.
Emailnery is beautiful email stationery that works in Apple Mail on Apple computers. Emailnery designs are inspired by fine paper stationery, with elegant paper textures and beautiful type. A terrific brand building tool, Emailnery makes personal and professional email communications better looking, distinctive, and memorable. Email sent with Emailnery looks great when received and viewed in Outlook (Mac & PC), Gmail, Yahoo, AOL, on iPhones, iPads, Android devices, and of course in Apple Mail.
I do what I can to help people market more effectively. So, I blog about marketing and design. In keeping with my core values, I wrote the book Finding The Fear Channel: How To Find and Conquer Fear to help people find, face, and overcome their fears.
Well, technically we all do that if we are breathing and walking about. More directly I mean I challenge myself every day, every moment to live with integrity – defined as when your thoughts feelings and actions are aligned. I find this allows me to be the best person I can, which in turn makes me really open to, and more appreciative of the people, situations and circumstances I encounter. It also helps me to focus on approaching each day with a priority to serve others.