Edward Phelps

I Help people and organizations build and maintain self-managed websites.

A mature professional with the ability to work at all levels within an organization.

Ed successfully manages complex initiatives. He works effectively at all levels within an organization, and with stakeholders across varying roles and skill levels. He has a deep knowledge of both technical and creative processes. Skills include: team building, alignment of strategy to objectives, agile project management, cross functional team leadership, resource alignment & prioritization, project P&L, risk analysis, scope management, user experience (UX) design, and marketing automation.

A pioneer in SaaS business development, Ed partnered with the Fulton County Arts Council to develop and manage a PHP powered SaaS Arts Marketing platform that served 30+ metro area arts organizations in the late 1990’s. Ed manages cross functional teams on the design, development and maintenance of complex web applications. Past clients include leading businesses and organizations: American Cancer Society, Capitol Records, Coca-Cola, Georgia Natural Gas, HBO, Krispy Kreme, MetLife, Roche Diagnostics, The 1996 Centennial Olympic Games, Turner Broadcasting, and The United Way.

• Alliances + Partnerships
• Agile SCRUM
• CRM
• Social Media Marketing
• Web Analytics
• SEO

• Basecamp
• Microsoft Project
• FastTrack Schedule
• Pivotal Tracker
• Litmus
• Browserstack
• MailChimp
• Campaign Monitor
• Customer.io
• Mailgun
• Mailjet
• Google Analytics
• Matomo Private Analytics
• Hootsuite
• HubSpot
• Salesforce

Flawless Websites | Atlanta

Founder + Chief Evangelist
Flawless Websites helps people and organizations promote, sell, and engage online. The company makes having an online presence easier by offering template-based solutions that come with features pre-installed and configured. Professional services and online learning content fill skill gaps to help clients achieve their goals. Ed leads an experienced team in the development of user-friendly WaaS systems that power the business.

RR Donnelley | Atlanta

Manager, Enterprise Development Solutions
Working under the Interactive Services Group, Ed established and led the Enterprise Development Solutions (EDS) team. EDS provided a new in-house capability for the definition, design, development, deployment and maintenance of complex enterprise web applications. EDS specialized in Drupal development. Ed managed cross-disciplinary global teams of contractors, stakeholders, and vendors via online project management systems he setup. He worked with legal and IT teams to develop new service offerings, and related contract instruments. Ed established strategic partnerships with key solutions providers to deliver integrated cross functional solutions.

BFA, Illustration

Recipient of the inaugural Gil Stone Scholarship.

BS, Accounting

Software Design & Development

• Code Activation System (CAS), Roche Diagnostics
• Portfolio Builder, MetLife
• Quick Predict Underwriting Tool, MetLife
• Info Center, Toys’R’Us

Branding & Logos

Here are some of the brand logos I’ve had the honor to created: African Pride, CNNfn, Fulton County Arts Council, Soul Café, True Colors Theater Company, Turner Broadcasting Annual Trumpet Awards.

Designed NFL New York Jets Uniforms

When I was 16 years old, while working as a Ball Boy, I submitted a design for new uniforms. To my surprise and pleasure, I saw the team wearing my green helmet uniform and jet symbol logo design on TV a few years later. Nice!

Community Service 1

Led several panels and spoke at conferences. Voluntary work undertaken for PM Professionals Process Innovation Team.

Community Service 2

Led several panels and spoke at conferences. Voluntary work undertaken for PM Professionals Process Innovation Team.

Direct

“Ed has a detailed understanding of web design on multiple platforms, and excels at project management and team development to deliver complex projects, in a timely manner. Ed’s approach to project discovery, and mutual scope agreement, ensures the final project meets clients expectations for functionality and design We have worked together on several projects that have always had successful outcomes for the client and the provider.”

Steven Margolis, Executive Director | Donnelley Financial Solutions

“Ed is a leader with great experience in many different areas. I have worked with Ed on combining high tech websites and mobile apps with print and TV media for the last three years. When new technologies are bought to the table Ed quickly distills the business value and where this should sit in the solution. Ed is amongst the most erudite technology/business leaders I’ve worked with.”

Steve Power, Managing Director | Initsix